Coordinator of CRM Marketing

Fayetteville Technical Community College is recruiting for a new member to join our Marketing and Communications Team and now accepting applications for a full-time Coordinator of CRM Marketing!

The Coordinator of CRM Marketing is responsible for developing and executing data-informed marketing strategies within the College’s Customer Relationship Management (CRM) platform to support student recruitment, enrollment, retention, and engagement at Fayetteville Technical Community College.

This role focuses on campaign strategy, audience engagement, and marketing performance, leveraging CRM tools to deliver targeted, timely, and personalized communications aligned with institutional goals. The coordinator works in close partnership with the CRM Administrator and the Executive Director of Marketing and Communications leadership to ensure marketing initiatives are effectively deployed within the CRM environment.

We offer a valuable benefits package that includes the following:

NC State Health Plan

NC State Retirement Plan

Paid Leave

Paid Holidays

Cafeteria Plan (IRS Code Section 125)

Educational Benefits

Longevity

TRICARE Supplement Benefits

Minimum Qualifications:

• An Associate’s degree from an accredited institution in Marketing, Business, Communications, Information Technology, or a relate field is required.
• Minimum of two-three years’ experience in CRM marketing, marketing automation, or digital communications, preferably in higher education or a similar environment.
• Demonstrated experience executing email marketing campaigns, including segmentation, automation, and performance tracking.
• Hands-on experience with at least one major CRM or marketing automation platform; certification preferred.
• Proficiency in Microsoft Office Suite and familiarity with digital analytics tools (e.g., Google Analytics or similar).
• Working knowledge of digital content tools (e.g., Canva, Adobe Creative Cloud) preferred.
• Familiarity with enrollment marketing in a college or university setting is a plus.

Preferred Qualifications:

• A Bachelor’s degree in Marketing, Integrated Marketing Communications, Business, Data Analytics, or a related field is preferred.